Sam goes to the movies one Friday evening. The movie is boring and Sam falls asleep. At 2 a.m., the security guard locks the building. Sam awakens the next morning when the cleaning crew opens the door. Sam can sue for false imprisonment

One of the advantages of personal selling over other types of marketing communications is:

a. cold calling is easier than direct mail advertising b. it almost always costs less than other marketing communication alternatives c. it has greater reach than advertising d. salespeople can customize their message for a specific buyer e. there aren't as many ethical considerations as long as the sales rep is productive

________ is used when we have probability information for each state of nature. in the field of decision analysis

A) Decision making under probability B) Decision making under risk C) Decision making under certainty D) Decision making under uncertainty