Briefly describe geographic segmentation
What will be an ideal response?
Geographic segmentation calls for dividing the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods. A company may decide to operate in one or a few geographical areas or operate in all areas but pay attention to geographical differences in needs and wants.
Business
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How can a go-to-market approach be leveraged to provide a competitive advantage?
What will be an ideal response?
Business
Zero-coupon bonds maturing in 1, 2, and 3 years have prices of 0.9345, 0.8766, and 0.8212, respectively. What is the forward price for a 1-year bond purchased in year 2?
A) 0.6866 B) 0.7234 C) 0.8787 D) 0.9368
Business