The normal balances of Sales, Sales Discounts, and Sales Returns and Allowances are ________
A) debit, credit, and credit, respectively
B) debit, debit, and credit, respectively
C) credit, debit, and debit, respectively
D) credit, credit, and debit, respectively
C
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In the marketing research process, data preparation and analysis comes immediately after ________ and before ________
A) problem definition; research design B) research design; fieldwork C) fieldwork; research design D) problem definition; report preparation E) fieldwork; report preparation and presentation
Which of the following is not one of the procedures for assessing the reliability and validity of conjoint analysis results?
A) The goodness of fit of the estimated model (R2 ) should be evaluated. B) Stress values or badness of fit measures should be evaluated. Stress values vary with the type of conjoint analysis procedure and the data being analyzed. C) Test-retest reliability can be assessed by obtaining a few replicated judgments and correlating them. D) Internal validity can be determined by correlating predicted evaluations with those obtained from the respondents.