Which of the following is not one of the procedures for assessing the reliability and validity of conjoint analysis results?
A) The goodness of fit of the estimated model (R2 ) should be evaluated.
B) Stress values or badness of fit measures should be evaluated. Stress values vary with the type of conjoint analysis procedure and the data being analyzed.
C) Test-retest reliability can be assessed by obtaining a few replicated judgments and correlating them.
D) Internal validity can be determined by correlating predicted evaluations with those obtained from the respondents.
B
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Indicate whether the statement is true or false
Which of the following structures is the most appropriate for an organization that pursues a differentiation strategy?
A) functional structure B) centralized structure C) mechanistic structure D) matrix structure