The market value of a fixed-rate liability will decrease as interest rates rise, just as the market value of a fixed-rate asset will decrease as interest rates rise.

Target markets can be selected by appealing to the entire market with one marketing mix

Indicate whether the statement is true or false a. True b. False

_____ is the routine, day-to-day administration of liquid assets by an individual or family.

A. Depository management B. Resource management C. Cash management D. Bond management E. Treasury management