A company that manufactures washing machines is most likely to invest in which type of advertising campaign?
A) continuous campaign
B) flighting, or discontinuous, campaign
C) reach campaign
D) pulsating campaign
A
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Oscar, Inc, a manufacturer of gift articles, uses a single plantwide rate to allocate indirect costs with machine hours as the allocation base
Estimated overhead costs for the year are $5,000,000. Estimated machine hours are 40,000. During the year, the actual machine hours used were 45,000. Calculate the predetermined overhead allocation rate. (Round your answer to the nearest dollar.) A) $111 B) $91 C) $125 D) $63
Which advertising agency specialist is responsible for acting as the voice of the consumer in creating effective advertising?
A) the account executive B) the account planner C) the creative director D) the media planner E) the art director