Which advertising agency specialist is responsible for acting as the voice of the consumer in creating effective advertising?
A) the account executive
B) the account planner
C) the creative director
D) the media planner
E) the art director
B
Business
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Del Vecchio, the Italian entrepreneur's business principles include all but one of the following:
A) "Made in Italy" is important. B) cutting costs to keep production at home. C) investing in automation. D) hiring qualified personnel. E) investing in Robots, not workers.
Business
According to D'Arcy Masius Benton & Bowles's psychographic study in Russia, the kuptsy is most likely to admire automobiles from countries with good reputations for engineering
Indicate whether the statement is true or false
Business