When defining objectives in the analyze phase, you are attempting to determine what characteristics of the process need to be changed to achieve improvement

Which of the following is the most important criterion for global marketing consumers while purchasing products?

A. size B. technology C. appearance D. quality E. service

All of the following should be considered when writing the marketing research report except ________

A) how easy the report is to follow B) the arrangement of data items C) who the reader will be D) how to present the information objectively