Which of the following is the most important criterion for global marketing consumers while purchasing products?

Through ________, a partner firm in the foreign market buys the right to use a company's manufacturing process, patent, or brand

A) indirect exporting B) licensing C) contract manufacturing D) direct investment E) joint ownership

A stock's beta is a measure of its

A) diversifiable risk. B) systematic risk. C) unsystematic risk. D) company-unique risk.