GigaTalk, a U.S. based computer manufacturing company, found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains because while standing, commuters cannot use their laptops
So GigaTalk created a standing computer. This computer includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.
A) straight product extension
B) standardized global marketing
C) product adaptation
D) dual adaptation
E) communication adaptation
C
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Personalization is a key attribute of mass customization
Indicate whether the statement is true or false
Your company provides a component for another company's end product. If you want to bring attention to your role in the manufacturing of the product, you can participate in the co-op program called:
A) ingredient manufacturer co-op. B) manufacturer to wholesaler co-op. C) vendor programs. D) wholesaler to manufacturer advertising. E) internal-part advertising.