Think about a constant sum question. When determining the average number of points allocated to a particular object, you divide the total number of points given to that object (by all respondents) by the number of respondents answering the question

Shine Enterprises mass produces an all-purpose floor cleaner that is aimed at the whole market. This firm uses a(n) ________ marketing strategy

A) segmented B) undifferentiated C) individual D) niche E) one-to-one

Change is often perceived by employees as all of the following except?

a. painful b. resisted c. difficult to implement d. embraced