Shine Enterprises mass produces an all-purpose floor cleaner that is aimed at the whole market. This firm uses a(n) ________ marketing strategy

Which of the following would require a variance?

(a) A business in an area that had recently been rezoned to residential. (b) An area between two varying types of zoning classifications to give protection to one of the areas. (c) A church in an area zoned for residential properties. (d) A 9,000 square foot lot where zoning regulations require 10,000 square foot lots.

The last step in developing a positioning strategy is to ________

A) evaluate responses and modify as needed B) identify segmentation variables C) analyze the competitors' positions in the marketplace D) describe a product with a competitive advantage E) finalize the marketing mix