When studying a characteristic with a high incident rate, the researcher will have to initially contact many more people than if the characteristic has a low incident rate

A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?

A) Are buyers sensitive toward price changes in consumer markets? B) What are the major influences on buyers? C) Are niche markets more profitable than mass markets? D) How do interpersonal factors affect organizational performance? E) Is the role of gatekeepers relevant in the international business environment?

(Total assets/net worth) equals _____

a. asset turnover b. cost of goods sold c. profit margin d. financial leverage