A marketer wanting to determine business buyer behavior is most likely to ask which of the following questions?
A) Are buyers sensitive toward price changes in consumer markets?
B) What are the major influences on buyers?
C) Are niche markets more profitable than mass markets?
D) How do interpersonal factors affect organizational performance?
E) Is the role of gatekeepers relevant in the international business environment?
B
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Under the Revised Uniform Partnership Act, which of the following have the right to inspect partnership books and records?
A. Employees. B. Former partners. C. Inactive partners. D. Transferees of partners' interests.
Which of the following is a disadvantage of online focus groups?
A) Responses are not instantaneous. B) Controlling the online sample is difficult. C) Results take a long time to tabulate and analyze. D) Facility, technology, and travel costs are very high. E) Researchers are unable to view the sessions in real-time.