Audiences are more responsive when you find a means to tap their __________, by appealing to curiosity, challenging them, or providing contextualization.

The four phases of creativity are: preparation, incubation, illumination, and refinement

a. True b. False Indicate whether the statement is true or false

Norton feels that dogs should be allowed to the beach in his city. He wishes to remove the long-standing rule that does not allow citizens to bring their dogs to the beach. He prepares to speak to members of the city council about fencing off a section of the beach where people can bring their dogs. To ensure his persuasive message is ethical, Norton should:

A) ?insist on immediate action and not wait for the council to evaluate alternative solutions. B) ?argue for his belief to bring about the change because he genuinely endorses it. C) ?use excessive emotional appeals as the basis of his message. D) ?act as if he knows a great deal about animal rights laws when he actually does not.