A variable description is limited to one word

Maurice has determined that along the share-development path, his business should perform at a 90% level of product awareness, 80% in product preference, 50% in intentions to purchase, 80% in product availability, and 70% in rate of purchase

What is the approximate share potential index for Maurice's business? A) 20% B) 37% C) 45% D) 50% E) 74%

After successfully exporting its products through export merchants, Boyes Inc decides to take control of its exports. It sets up its own unit in the home country that takes care of all export-related activities

Boyes Inc is most likely using ________. A) foreign-based distributors or agents B) a domestic-based export department C) export merchants in foreign countries D) export-management companies E) traveling export sales representatives