Maurice has determined that along the share-development path, his business should perform at a 90% level of product awareness, 80% in product preference, 50% in intentions to purchase, 80% in product availability, and 70% in rate of purchase
What is the approximate share potential index for Maurice's business?
A) 20%
B) 37%
C) 45%
D) 50%
E) 74%
A
Business
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