A media house published a feature on pet care, nutrition, and health care, which was sponsored by Petmall, a pet nutrition company. The research wing of the company wrote the feature, though there was no reference to the company itself

What is this feature called?
a) Mat release
b) Media kit
c) Fact sheet
d) Media alert

a

Communication & Mass Media

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Karen wants her audience to see her as someone who has integrity. Which of the following

tips would help her achieve that goal? A) be fluent B) indicate your qualifications C) establish rapport D) establish a common bond

Communication & Mass Media

_______________ are an example of legal protection from today’s advertising barrage

a) The Do Not Call lists for telemarketers b) Anti-spam laws c) Restrictions on cigarette advertising d) All of the choices

Communication & Mass Media