A media house published a feature on pet care, nutrition, and health care, which was sponsored by Petmall, a pet nutrition company. The research wing of the company wrote the feature, though there was no reference to the company itself
What is this feature called?
a) Mat release
b) Media kit
c) Fact sheet
d) Media alert
a
Communication & Mass Media
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Karen wants her audience to see her as someone who has integrity. Which of the following
tips would help her achieve that goal? A) be fluent B) indicate your qualifications C) establish rapport D) establish a common bond
Communication & Mass Media
_______________ are an example of legal protection from today’s advertising barrage
a) The Do Not Call lists for telemarketers b) Anti-spam laws c) Restrictions on cigarette advertising d) All of the choices
Communication & Mass Media