Expensive equipment manufacturers not only install the equipment but also train the staff and undertake the maintenance and repair activities of the equipment. By doing so, they are providing ________
A) payment equity
B) value-augmenting services
C) differential pricing
D) facilitating services
E) a primary service package
D
Business
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One of the complaints of traditional couponing has been the low response rate and, even in early stages of adoption, _________ has demonstrated the ability to increase the response rate.
A. Text messaging B. Online advertising C. Institutional advertising D. Geo-location marketing E. Sales promotion
Business
A proper promotional mix is one that _____
a. focuses on using a pull strategy for selling products b. utilizes all forms of promotion equally c. focuses on using a push strategy for selling products d. meets the needs of the target market
Business