A proper promotional mix is one that _____
a. focuses on using a pull strategy for selling products
b. utilizes all forms of promotion equally
c. focuses on using a push strategy for selling products
d. meets the needs of the target market
ANSWER: d
A proper promotional mix is the one that management believes will meet the needs of the target market and fulfill an organization's overall goals.
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Indicate whether the statement is true or false
Businesses have found that the long-term impact of promoting ethical behavior includes
A) increased operating costs. B) a reputation for pious and self-righteous posturing. C) an inability to attract and retain ethical employees. D) improved financial performance.