________ are identified as either little s or big S teams who have been chartered to work on projects identified by team members with little managerial oversight

Jen Mullin, the vice president of Marketing for Numi Organic Tea, describes their typical customer as a female, college-educated tea lover, possibly an "eco-mom." What type of market segmentation has she used to identify this customer group?

a. Geographic segmentation b. Demographic segmentation c. Ethnic segmentation d. Psychographic segmentation

It is a good idea to get to know the reporters who cover your business and industry

a. True b. False