While planning is a whole-brain cognitive activity, decision making is not

Which of the following is true of a target market characterized by widely scattered potential customers, highly informed buyers, and brand-loyal repeat purchasers?

a. It requires a promotional mix with more social media and less sales promotion. b. It requires a promotional mix with more personal selling and less advertising. c. It requires a promotional mix with more advertising and less personal selling. d. It requires a promotional mix with more sales promotion and less social media.

The transgender experience of Bruce Jenner revealed the serious limitations of social media

Indicate whether the statement is true or false