For a firm to succeed, it is not necessary for international strategy to be reflected in all five
aspects of the firm's strategy diamond.
Indicate whether the statement is true or false
FALSE
Business
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Clicks are usually a small subset of the number of ____.
A. None of these B. Quality Scores C. Impressions D. Conversions
Business
In preparing display ads, a good advertiser should
a. eliminate as much white space in the ad as possible for maximum effect b. use different logos in different ads to void repletion c. use no more than two typefaces in an ad d. avoid using a serif typeface in the text
Business