In preparing display ads, a good advertiser should
a. eliminate as much white space in the ad as possible for maximum effect
b. use different logos in different ads to void repletion
c. use no more than two typefaces in an ad
d. avoid using a serif typeface in the text
Answer: c. use no more than two typefaces in an ad
Business
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______________ Committee - Decides if corporation should pursue requests by shareholders to file a lawsuit against a party that allegedly harmed the corporation.
Fill in the blank(s) with the appropriate word(s).
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Which of the following is a prime cost and a conversion cost?
A) manufacturing overhead B) direct materials C) direct labor D) selling expenses
Business