Since World War II changes in two key areas have facilitated significant international expansion by firms. What are the two key areas of change?
What will be an ideal response?
Changes in the political environment and the technological environment have facilitated the international expansion of firms since World War II. Major trading powers negotiated tariff and quota reductions and eliminated FDI barriers.
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Which of the following is not a consideration when making the decision to conduct marketing research?
A) the consumer's attitude toward research B) the costs versus the benefits of research C) the resources available to conduct the research D) the resources available to implement the research findings
In business reports, verbal and visual elements should ________
A) play unrelated roles B) each strive to independently communicate the full message of the report C) be integrated together D) compete for the audience's attention E) be standalone aspects of the report that do not refer to each other