The World Bank has developed a four-category classification system for stages of marketing development which uses per capita gross national income (GNI) as a base

There are many different market-perceived needs for products around the world. What is a luxury in one market will be standard in another. Cameras may be bought in the United States, Germany, Japan, and Africa. Consumers in all of these markets will have _______________ for the product; however, the primary function demanded stays the same, the expectation of excellent pictures.

Fill in the blank(s) with the appropriate word(s).

Reciprocity is the notion that if someone does something for you, you owe them

Indicate whether the statement is true or false