The search phrase "trends + yogurt" will return identical results when used on Google and Bing

Although it has a strong customer base, Sato Japanese Restaurant rarely attracts customers by methods other than word-of-mouth communication. The manager believes this can be explained by the restaurant's location in a rough area in the city and its run-down appearance. In other words, potential customers are most concerned about

a) reliability. b) assurance. c) responsiveness. d) tangibles. e) empathy.

Which practitioner is credited with coining the term "public relations counsel" in the 1923 book Crystallizing Public Opinion?

A. George Creel D. Carl Byoir B. Edward Bernays E. Ivy Lee C. John W. Hill