Although it has a strong customer base, Sato Japanese Restaurant rarely attracts customers by methods other than word-of-mouth communication. The manager believes this can be explained by the restaurant's location in a rough area in the city and its run-down appearance. In other words, potential customers are most concerned about
a) reliability.
b) assurance.
c) responsiveness.
d) tangibles.
e) empathy.
Answer: d) tangibles.
Business
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