When auditors use documentation to support recorded transactions and amounts, the process is usually called

Which of the following refers to surveys that are taken at fixed time intervals in order to monitor advertising awareness, product usage, or strategy-related measures such as product positioning over time?

A) awareness studies B) tracking studies C) time studies D) marketing potential studies

Each of the following describes retailing except

A) a retailer is a sales intermediary. B) many manufacturers sell directly to consumers and through wholesalers and retailers. C) e-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary. D) companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.