Some oppose government licensing of public relations because ________
A) it is too difficult for regulators to define
B) it will restrict practitioner salaries
C) it will restrict freedom of expression
D) A and B
E) A and C
Answer: E
Communication & Mass Media
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The theory that explains media consumption in terms of its expected outcomes is called the:
a. ?social learning theory b. ?active audience theory c. ?priming theory d. ?catharsis theory
Communication & Mass Media
______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs.
A. Traditional media B. Social media C. Digital media D. Creative media
Communication & Mass Media