The individual who develops the product specifications for a complex product would likely assume the role of influencer in the buying center

In the _____ model, the _____ acts as a buffer between business and non-market forces.

Fill in the blank(s) with the appropriate word(s).

Which of the following provides a comparison of a company's performance with that of other competitors within the market?

A) a marketing audit B) a global marketing audit C) a measure of market share D) a company's hierarchical flatness