The franchise agreement includes arrangements for things such as
a. how is the business is to be run.
b. purchases of supplies.
c. royalty levels.
d. charges for management, advertising, and other corporate services.
e. all of the above.
e
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Mary and Ben ask customers to fill out satisfaction surveys after purchasing items from the store. Customers who complete surveys are entered in a monthly raffle with the prize of a $100 gift certificate to the store
One of the questions on the survey asks customers what they had expected to pay for their purchases, and another asks what they would have been willing to pay for their purchases. Mary and Ben most likely asked these questions to help them evaluate the ________ element of their marketing-mix strategy. A) promotion B) positioning C) price D) process E) product
A contract is created when ________
A) the acceptance has been received by the offeror B) an acknowledgement is sent by the offeror to the offeree of receiving an acceptance C) the offeree dispatches the acceptance D) a written acceptance has been passed between the offeror and the offeree