Mary and Ben ask customers to fill out satisfaction surveys after purchasing items from the store. Customers who complete surveys are entered in a monthly raffle with the prize of a $100 gift certificate to the store
One of the questions on the survey asks customers what they had expected to pay for their purchases, and another asks what they would have been willing to pay for their purchases. Mary and Ben most likely asked these questions to help them evaluate the ________ element of their marketing-mix strategy.
A) promotion
B) positioning
C) price
D) process
E) product
C
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The management scientist's fiance informed him that if they were to be married, he would also have to welcome her mother into their home. The management scientist should model this decision as a contingency constraint
Indicate whether this statement is true or false.
Which of the following must NAC ensure in order to reduce exposure to trade barriers?
A) reduced production B) strong emphasis on quality C) accurate product classification D) obtaining patents for inventions