The less specialized the firm, the greater the importance of proximity in the location decision

Paige Whaley works as a telephone salesperson for a newspaper. She calls new residents in the city to try to get subscriptions for home delivery. Which of the following types of sales presentation should she use?

A) Prepared sales presentation. B) Selling formula approach. C) Consultative selling approach. D) Customer service approach. E) Sales quota approach.

Advertising effort made in a given period will produce some additional sales response in subsequent sales periods, and the advertising carryover coefficients range from zero to less than one

Indicate whether the statement is true or false