Advertising effort made in a given period will produce some additional sales response in subsequent sales periods, and the advertising carryover coefficients range from zero to less than one

Under ________ liability theory, the defendant is engaged in an activity that is so inherently dangerous under the circumstances of its performance that no amount of due care can make it safe

A) negligence B) contributory C) strict D) comparative

According to the concept of ________, a person cannot be punished twice for the same offense based on the same conduct

a. severability b. common law of the shop c. double jeopardy d. arbitrability