Successful integrated marketing communications will result in a company's mass-market advertisements, Web site, direct mail, and personal selling communications all having ________
A) equal portions of the advertising budget
B) independent communications directors
C) separate marketing objectives
D) media optimization plans
E) a consistent message
E
Business
You might also like to view...
A salespersons call rate refers to the ratio of calls made to the number of sales closed
a. true b. false
Business
The lawfulness of government classifications based on a protected class other than a suspect class or a fundamental right, such as a classification based on gender, is examined using an intermediate scrutiny test
Indicate whether the statement is true or false
Business