In the past 20 years or so, many employers have shifted from defined-benefit to defined-contribution retirement plans

Which part of the marketing concept is concerned with using information about present and potential customers to provide a product that will satisfy them at a price that is acceptable to them, that will yield a profit, that will promote the product, and ensure that the product is distributed so that it is available to customers where and when it is needed?

a) Surveying b) Developing c) Implementing d) Summarizing

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Does this brand offer me something?"

A) advantage B) presence C) relevance D) bonding E) performance