According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Does this brand offer me something?"

The goal of the statistical theory of sampling is

a. to match the sampler's views with a public response. b. to obtain the view of every individual in the population. c. to account for wide variances in public opinion on controversial issues. d. to obtain a large enough sample size to avoid bias. e. to reflect the views of the population with some predictable degree of accuracy.

David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S., that are not being met by the current segmentation strategy used by the businesses in the sector

What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity? A) mass-market strategy B) market penetration strategy C) subsegment strategy D) large-market strategy E) undifferentiated strategy