As multinational companies have evolved and matured over the last 30 years, they have moved through a number of phases, the most recent of which is:
A) local emphasis in marketing strategy.
B) moving into foreign markets.
C) creating global messages.
D) research-supported localization and segmentation.
E) Internet-based global cyber-shopping.
D
Business
You might also like to view...
The zone of tolerance for a service is the perceived economic benefit in relationship to the economic cost
Indicate whether the statement is true or false
Business
The direct appeal works best if it occurs early in sales presentation before a prospect shows clear interest in a product
Indicate whether the statement is true or false
Business