The direct appeal works best if it occurs early in sales presentation before a prospect shows clear interest in a product

_______ Is the likelihood of the potential traveler to visit a destination in the near future

Fill in the blank(s) with the appropriate word(s).

Which of the following describes the cash budget?

A) It aids in planning to ensure the company has adequate inventory and cash on hand. B) It captures the variable and fixed expenses of the business. C) It depicts the breakdown of sales based on terms of collection. D) It helps in planning to ensure the business has adequate cash.