Which of the following can increase audience interaction and engagement on a corporate website?
A) Gamification
B) Augmented reality
C) Wearable technology
D) Mobile blogging
E) Cloud based services
Answer: A
Explanation: A) The addition of game-playing aspects to apps and web services, known as gamification, can increase audience engagement and encourage repeat use. Examples include Foursquare's "check-in" competitions and Bunchball's Nitro competitions for sales teams.
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Paul and Lois Lee, both age 50, are married and filed a joint return for 2016. Their 2016 adjusted gross income was $107,000, including Paul's $82,000 salary. Lois had no income of her own. Neither spouse was covered by an employer-sponsored pension plan. What amount could the Lees contribute to IRAs for 2016 to take advantage of their maximum allowable IRA deduction in their 2016 return?
a) $5,500 b) $0 c) $13,000 d) $12,000
Which strategy directs marketing efforts toward end consumers rather than retailers and wholesalers?
A) pull B) blitz C) push D) integrated marketing communication E) promotions