Which strategy directs marketing efforts toward end consumers rather than retailers and wholesalers?

The most appropriate way for a plant nursery owner to define her business's mission is in terms of:

A. A target market or markets B. Distribution and pricing strategies C. How it will improve the quality of life of its customers D. The plants, bulbs, seeds and other gardening supplies it sells E. Its marketing communications

Which of the following indicates the degree to which an organization is socially responsible?

A) adhering to standards for a safe, clean environment B) following social investing advice suggested only by certified financial planners C) supporting not-for-profit organizations that advocate only foreign investments D) making efforts to hire only people who have been underrepresented in your organization