Large corporations such as General Electric and Westinghouse have learned that better

listening means better profits.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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A persuasive speech that is aimed at strengthening the

attitudes, values or beliefs your audience already holds is a speech to a. inform. b. inspire. c. stimulate. d. actuate.

Communication & Mass Media

In "The VW Trilogy" case, Volkswagen's TV commercial gained an unexpected boost thanks to:

a. Super Bowl fans b. Billboard "cameos" c. Celebrity endorsements d. Social media

Communication & Mass Media