In "The VW Trilogy" case, Volkswagen's TV commercial gained an unexpected boost thanks to:

a. Super Bowl fans
b. Billboard "cameos"
c. Celebrity endorsements
d. Social media

d

Communication & Mass Media

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The primary difference between a persuasive speech and an informative speech is that a persuasive speech _____

a. does not need to be as well organized as an informative speech needs to be b. needs more detailed and varied supporting material than an informative speech c. is delivered from a manuscript, an informative speech extemporaneously d. attempts to change or reinforce the attitudes, beliefs, values, or behavior of others

Communication & Mass Media

What statement is correct about the process of perception?

A. Perception is a simple process. B. Perception is universal. C. Perception involves selecting, organizing, and interpreting information. D. Perception of a single communication event provides a complete picture.

Communication & Mass Media