Gary wanted to increase traffic to Treble Clef's Web site in hopes of broadening his customer base to other geographical areas
To help Internet users looking for sheet music and musical instruments find his Web site, Gary would most likely use ________.
A) search marketing
B) branded entertainment
C) classified advertising
D) gaming
E) mobile advertising
A
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Marketers have the major responsibility for identifying significant changes in the marketplace
Indicate whether the statement is true or false
Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes
When a consumer purchases a mountain bike costing $1,000, he or she expects the bike to perform to specifications and to have a high ________, meeting the promised specifications. A) features B) conformance quality C) durability D) performance quality E) reliability