Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes
When a consumer purchases a mountain bike costing $1,000, he or she expects the bike to perform to specifications and to have a high ________, meeting the promised specifications.
A) features
B) conformance quality
C) durability
D) performance quality
E) reliability
D
You might also like to view...
An overly optimistic sales budget may result in
a. increases in selling prices late in the year. b. insufficient inventories. c. increased sales during the year. d. excessive inventories.
The absolute advantage theory of international trade states that ________
A) companies should franchise their trademarks to avoid a nation-state's restrictions on foreign direct investment B) all licensing agreements should be subject to restrictions of the host country C) a country would contribute to global efficiency if it produced specialized products more efficiently than others did D) an individual nation should concentrate on exporting the goods that it can produce most efficiently