A good definition for music includes subjective factors.

Answer the following statement(s) true (T) or false (F)

1. Ad agencies tend to shop around for outside music creative talent when producing original music for commercials and do not tend have musicians on in-house staff. 2. Digital technology is used extensively behind the scenes in creating advertising, as music talent (such as composers) will deliver content online to advertisers and agencies that they work for in distant locations. 3. Improvisation is encouraged in sessions where advertising is recorded. 4. Because advertisers are most attuned to the words in commercials, background music is arranged to be muted to “stay out of the way of the words.” 5. Commercial production companies offer an assortment of music types to fit various formats of radio stations and also the various mood-setting needs of advertisers.

In traditional cameras, a chemically treated plate or film is used as __________.

a. a focal length b. an aperture c. an image sensor d. a shutter