Answer the following statement(s) true (T) or false (F)
1. Ad agencies tend to shop around for outside music creative talent when producing original music for
commercials and do not tend have musicians on in-house staff.
2. Digital technology is used extensively behind the scenes in creating advertising, as music talent (such
as composers) will deliver content online to advertisers and agencies that they work for in distant
locations.
3. Improvisation is encouraged in sessions where advertising is recorded.
4. Because advertisers are most attuned to the words in commercials, background music is arranged to
be muted to “stay out of the way of the words.”
5. Commercial production companies offer an assortment of music types to fit various formats of radio
stations and also the various mood-setting needs of advertisers.
1. True
2. True
3. False
4. True
5. True
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A. It was not notated. B. It was played in bars. C. It did not use any musical forms. D. It was sloppy music played by bad musicians.