Which of the following is true about how people perceive a person's credibility?
A. Only the person's qualifications are really important to credibility.
B. Everyone sees credibility in terms of the same characteristics.
C. There is no way for a communicator to develop stronger credibility.
D. All of the above.
E. None of the above.
E.
Communication & Mass Media
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The study of how sounds are used to communicate meaning is called
a. Language. b. Phonology c. Syntax. d. Semantics.
Communication & Mass Media
When making up an audience-analysis questionnaire, you should use ________ questions to get at the strength of a respondent's attitudes or feelings.
A. leading B. scale C. interview D. fixed-alternative E. open-ended
Communication & Mass Media