When making up an audience-analysis questionnaire, you should use ________ questions to get at the strength of a respondent's attitudes or feelings.

A. leading
B. scale
C. interview
D. fixed-alternative
E. open-ended

Answer: B

Communication & Mass Media

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Statements such as, "We need to discuss our weekend plans" and "Did you hear about the new professor" are most appropriately made in which stage of conversation?

A. feedforward B. business C. opening D. feedback

Communication & Mass Media

Here are the main points for a speech about the history of golf.I. The game we know as golf originated in Scotland during the 15th century.II. Most of golf's rules and traditions developed during the 19th century.III. Professional golf tours for men and women emerged during the 20th century.IV. Today golf continues to evolve in response to changes in equipment.According to your textbook, these main points are arranged in ________ order.

A. historical B. descending C. ascending D. chronological E. process

Communication & Mass Media